It’s a Trip… Just a Bit Far.

The Brief

 

King's College London online Postgraduate programmes require the design of course-related infographic design. At the beginning of the project, I read through the brief, clarifying the information hierarchy, summarising the nine key messages.

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What should space travel be like?

It’s a trip… just a bit far.

 

​The Concept

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Even though we dealt with a space travel topic, I do think that the essence of tourism has never changed. So our task became how to do our infographic in a lighthearted, easy-to-understand manner. I firmly believe that space travel as a term was understood by our target audience, so we don't have to keep reinforcing dark blue,  dark purple, the untouchable universe or technology, and rationality repeatedly in our design.

 

What I wanted to do was to inject more humanity into the design and communicate in a witty way. Don’t take ourselves too seriously, please.