Wrap up the Tradition.
Chinese New Year or the Spring Festival is a festival that celebrates the beginning of a new year on the traditional lunisolar Chinese calendar. Marking the end of winter and the beginning of spring.
Client
Uniquead
Year
2024
Category
Design / Packaging
Type of Work
Graphic Design
Packaging
The background
As one of the most important holidays in Chinese culture. We send our blessings and gifts every year to our friends and loved ones. This year I was commissioned by Uniquead to design the key visuals, gift wrap and packaging.
The solution
The design is inspired by the transition of the four seasons, symbolised by a dragon moving through each phase, culminating in the anticipation of spring at the end of the cycle.
The design elements depart from traditional representations of the festival, offering a more contemporary interpretation of cultural heritage. By building upon tradition, the design further expands and redefines the meaning of culture in a modern context.
