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How to Complete a Project With a Mathematical Formula.
Following the Chuzhou plant in Anhui Province, the first production line of the first phase of the Guangdong Zhaoqing plant achieved mass production at the end of April 2021. The new factory also serves the function of a tourist tour in addition to the production of products. To celebrate the completion and commissioning of the factory, I was invited by the Genki Forest brand team to design the event identity for the opening.
Client
Genki Forest
Year
2021
Category
Event & Identity
Type of Work
Graphic Design
Advertising
Campaign
I began by conducting comprehensive, immersive research involving interviews with external customers and internal stakeholders. During the interview, I gained insight that they are very proud of their own unique product attributes. Therefore, it became my task to further highlight the product features at this 3-day event.
As the product focuses on 0 sugar, 0 fat, and 0 calories, the entire graphic design has "|0|" as the core element.
The relationship between the colour palette and the negative space of the identity became integral to creating something truly impactful and memorable.
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