Honor X10 Max Launch Campaign.
Honor officially launched the Honor X10 Max on July 2. I worked on the launch of the Honor X10 Max for 6 months, completing the product from preparation for launch to nationwide sales and throughout the closing period of the campaign.
Client
Honor
Year
2020
Category
Advertising
Type of Work
Advertising
Branding Photography
After the brand had ceased producing large-screen products in previous years, the X10 Max was introduced with an upgraded screen size and quality. Designed to highlight the impact of a large screen on user experience, we partnered with Beijing Weiying Shidai Technology Co. to promote the new product, leveraging the success of the movie Monkey King: Hero Is Back in the Chinese market.
This is the poster that introduces the dual-speaker feature
Poster for introducing the wide colour spectrum feature
Posters for eye protection functions, battery power storage feature,RGBW feature
In 2020 all Chinese cinemas were closed due to the COVID-19, and on the 20th of July, cinemas in major cities gradually opened, this is a poster for celebrating the opening.
As the product is mainly for the big screen, we cooperated with a Chinese premium large screen format company to promote the new product.