Mercedes me Club
The Mercedes me Club serves as a strategic touchpoint between Mercedes-Benz and its customers. Through a range of owner-focused initiatives, the platform drives brand engagement, strengthens customer loyalty, and supports ongoing market presence.
The following works highlight selected key visuals developed as part of the campaign, illustrating the overall creative direction and execution.
Client
Mercedes-Benz
Category
Year
2018-2021
Design/campaign
Type of Work
Branding
CRM
Social media content
Mercedes me Club - Owner registration KV
In 2018, Mercedes me Club started to promote the official WeChat platform in the Chinese market, this promotion mainly encourages users to sign up for the official platform, and we shot a new KV based on the user's usage scenario. To create a connection with the users through real scenarios.
Mercedes me - After-sales service
Mercedes me is a sub-brand of Mercedes-Benz that aims to provide after-sales service and maintain customer relationships. This series of works is a promotional poster for the door-to-door pick-up (D2D) and delivery service which was officially released in 2017.
The idea was to start with a scenario where a Mercedes-Benz owner would use the service.
