One Logo, One Typography. Infinite Stories To Tell.
In the early stages of the coronavirus epidemic, the majority of the residents of Beijing were kept in their homes and the lockdown caused serious psychological problems for the people.
Client
Playground
Year
2020
Category
Logo Design
Type of Work
Logo Design
Branding
A friend of mine who is a fitness professional regularly works out in the park near her apartment. So we discussed if there was an opportunity to be able to encourage people to come outdoors when they couldn't get into the gym. The playground was launched in March 2020, in Chaoyang Park, Beijing, during the pandemic. The driving force was to motivate people in the dire conditions that they were in at the time.
I partnered with the founder to design the brand logo and brought the inspiring mission to life. The brand has evolved into one of China's largest outdoor fitness communities after three years of operation.
In 2020, Playground donated a running track at the Liantie Centre Primary School in Liantie, Dali, Yunnan, using the funds from their fee-based activities in Beijing. Establishing a more qualified running track for kids from disadvantaged backgrounds.
