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Verisign is one of the world's most recognisable companies which provides domain name registry services.
Client
Versign
Year
2015-2017
Category
Advertising
Type of Work
Brand Collateral
Advertising
From 2015 to 2017, I worked successively on creative services for Verisign’s initial launch into the Chinese market. This included creative design for .com, .net, and .cc domain names, respectively.
Here are some visual examples.
Verisign-.com
Verisign is one of the world's most recognisable companies which provides domain name registry services. They wanted to remind small businesses worldwide of how important having a .com domain is to ensure your business is seen as trusted, credible, and reliable. I teamed up with the brand team and visualised this series of key visuals for Verisign’s initial entry into the Chinese market. The campaign spans multiple touchpoints across social, digital, and outdoor platforms.
The core focus was "One.com countless possibilities ".
We invited fashion designers, founders of online music platforms, and founders of online streaming platforms to explain the advantages that owning a .com domain name gives them.
Verisign-.net
Verisign wanted to remind small businesses worldwide of how important having a .net domain. I teamed up with the brand team and visualized this series of key visuals for Verisign’s first Chinese market campaign. The campaign spans multiple touchpoints across social, digital, and outdoor.
Since the .net domain name mainly served small and medium-sized businesses at that time, we focused our creativity on the traditional small catering and vegetable vending industries.
The core focus was "Internet + The first step".
Representing a new economic form, it refers to the union of the Internet and traditional industries relying on Internet information technology to optimize production factors, update business systems, and reconstruct business models to complete economic transformation and upgrading.
Verisign-.cc
Get Creative with a .cc Domain Name. Since .cc primarily serves the creative industry, we work with the celebrities of China's creative industry.
The core focus was "You define what “cc” is for you".
promoting new ideas and marketing business outside the “expected” is exactly what they want. Catchy and easy to type, a .cc is the perfect domain name if you really want the freedom to be creative!
